Activewear Market Expected to Reach $319.47 Billion by 2028, According to a 180-Pages Report
The Global Activewear Market thrives due to lifestyle shifts, fitness trends, and the growing focus on health and wellness, propelled by the pervasive influence of social media and influencer marketing.
As per TechSci Research's
report, “Global Activewear
Market - Industry Size, Share, Trends, Competition Forecast &
Opportunities, 2028”, the market reached USD 319.47 billion in 2022 and is
projected to grow at a CAGR of 6.05% from 2024 to 2028. This sector has evolved
remarkably, becoming a dynamic force in the apparel industry.
Activewear's growth signifies
a change in consumer perspectives toward health, fitness, and lifestyle. Once
limited to gyms and sports, activewear has transformed into a global fashion
trend. Its expansion is driven by the rise of athleisure, heightened wellness
awareness, and a preference for versatile, performance-oriented clothing. With
offerings ranging from yoga pants to athletic shoes, the activewear market
commands a significant share of the apparel industry.
https://www.techsciresearch.com/report/activewear-market/23178.html
The global activewear market
is driven by various factors, notably the growing emphasis on health and
fitness worldwide. Activewear has transcended its origins in sports to become a
global fashion trend, reflecting a broader cultural shift toward prioritizing
wellness and embracing athleisure.
The rise of athleisure has
blurred the lines between traditional athletic wear and casual clothing,
appealing to a broader demographic beyond dedicated fitness enthusiasts. Social
media, fitness influencers, and celebrity endorsements have further fueled the
popularity of activewear, creating aspirational connections and shaping
consumer perceptions.
Additionally, the market is
influenced by the growing demand for sustainable and eco-friendly activewear
options. Brands are adopting sustainable manufacturing processes and materials
to cater to environmentally conscious consumers.
Regionally, North America
holds a substantial share in the market due to its robust fitness culture and
consumer focus on performance and style. Europe has also emerged as a
significant player, driven by a diverse fashion landscape and a growing
awareness of fitness and wellness. In Asia-Pacific, rapid urbanization and
changing lifestyles contribute to the region's growth in the activewear market,
with athleisure resonating well with consumers.
Innovation, particularly in
fabric development and technology, drives the market forward, meeting evolving
consumer expectations. The market is segmented by type, gender, distribution
channel, region, and company, with the ready-to-wear segment dominating due to
its seamless integration into everyday lifestyles.
Major companies operating in
global Activewear market are:
- Adidas AG
- Nike Inc.
- PUMA SE
- The Columbia Sportswear Company
- VF Corporation
- PVH Corp.
- ASICS Corporation
- Skechers U.S.A., Inc.
- Under Armour, Inc.
- Hanesbrands Inc.
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The global activewear market reflects changing consumer preferences and the
fusion of fashion and functionality. Originating from sportswear, activewear
has evolved into a global fashion trend, captivating consumers worldwide. Its
future promises innovation, sustainability, inclusivity, and the promotion of
an active lifestyle. As activewear continues to lead global fashion trends, its
influence on consumer behavior and the apparel industry remains significant.
Mr. Karan Chechi, Research
Director at TechSci Research, emphasized the market's evolution and its
enduring impact on global fashion trends. The report "Activewear Market –
Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By
Type (Ready to Wear, Fashion Outer, Pants & T-Shirts, Rash Guard, Wet Suit
& Swim Wear, and Others), By Gender (Men, Women, Kids), By Distributional
Channel (Offline, Online), By Region, By Competition, 2018-2028,"
evaluates the future growth potential of the global activewear market. It
offers market intelligence to facilitate informed investment decisions,
identifying emerging trends, drivers, challenges, and opportunities in the
global activewear market.
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