Tissue Towel Market Size, 2018 Trend and Opportunities, PESTEL Analysis, CAGR And Value Chain Study To 2028

The Global Tissue Towel Market is being propelled by rising hygiene awareness and increasing demand from the commercial sector from 2024 to 2028.

As per the TechSci Research report “Global Tissue Towel Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028,” the market was valued at USD 24.15 Billion in 2022 and is expected to grow at a CAGR of 3.8% during the forecast period. Tissue towels, including paper towels, hand towels, and napkins, are essential for maintaining hygiene and cleanliness across various settings, spanning from households to healthcare facilities and foodservice establishments.

The tissue towel market is segmented into various product categories, each catering to specific consumer and commercial needs. Manufacturers offer tissue towels in various sizes, thicknesses, and qualities to meet diverse customer requirements.

End-use segments of the tissue towel market include households, businesses, healthcare facilities, the foodservice industry, and institutional and industrial settings. Heightened hygiene awareness, the resurgence of the hospitality sector, and the growth of e-commerce are key drivers shaping the market. However, challenges such as volatile raw material costs, sustainability concerns, intense competition, regulatory compliance, and evolving consumer preferences also impact the industry.

In summary, the global tissue towel market plays a crucial role in the hygiene and personal care industry, serving diverse consumer and commercial needs. While experiencing growth driven by various factors, the market also faces challenges that require adaptability and innovation from manufacturers and businesses to thrive in this competitive landscape.

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The Global Tissue Towel Market is categorized by product type, application, distribution channel, regional distribution, and company.

Product types include rolled towels, folded towels, boxed towels, and others.

Applications encompass residential and commercial sectors. The commercial sector, particularly, is witnessing a significant surge in demand within the global tissue towel market. This growth is fueled by heightened hygiene standards and the necessity for effective hand-drying solutions in various establishments such as hotels, restaurants, offices, and healthcare facilities. Tissue towels have become integral to the commercial sector's hygiene protocols, reflecting their commitment to cleanliness and ensuring a safe environment for employees and customers. The market is seeing increased demand for high-quality, touchless dispensing systems, and sustainable tissue towels in commercial settings, influencing market dynamics.

Distribution channels include offline and online.

Regional distribution comprises North America, Europe, Asia Pacific, Middle East & Africa, and South America.

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Major companies operating in Global Tissue Towel Market are:

  • Kruger Inc.
  • Wepa
  • Cascades Inc.
  • Georgia-Pacific
  • Metsa Tissue
  • Procter & Gamble
  • KCWW
  • Asaleo Care Limited
  • HengAn
  • SHP Group

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"The increasing demand for eco-friendly tissue products is a significant trend expected to drive growth in the forecasted period. Factors such as rising disposable income, growing demand from the commercial sector, and increasing hygiene awareness will positively influence the Global Tissue Towel Market. With a wide range of products catering to specific needs and the growing popularity of online distribution channels, the market is witnessing impressive growth throughout the projected period," stated Mr. Karan Chechi, Research Director at TechSci Research.

TechSci Research's report, "Tissue Towel Market – Global Industry Size, Share, Trends, Opportunity, and Forecast," evaluates the future growth potential of the Global Tissue Towel Market. It offers statistics and information on market size, structure, and future growth to provide cutting-edge market intelligence and assist decision-makers in making informed investment decisions. Additionally, the report identifies and analyzes emerging trends, key drivers, challenges, and opportunities in the Global Tissue Towel Market.

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Related Reports:

Household Paper Market: Household Paper Market was valued at USD 46.5 Billion in 2023 and is anticipated to grow during the forecast period with a CAGR of 4.2% through 2029. 

Away from Home Tissue and Hygiene Market: Away from Home Tissue and Hygiene Market was valued at USD 34.21 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 7.1% through 2028.

Paper Towels Market: Paper Towels Market was valued at USD 8.82 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 4.3% through 2028. 

United States Tissue Paper Market: United States Tissue Paper Market has valued at USD 13.65 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 5.3% through 2028.

Heated Towel Rail Market: Heated Towel Rail Market has valued at USD 1,465.91 million in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 7.2% through 2028. 

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