United States Hair Care Market Size, Unlocking Growth Opportunities and Forecast for 2018-2028

United States Hair Care Market is being propelled by increasing demand for premium hair care products and the growing influence of social media.

As per the TechSci Research report titled "United States Hair Care Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028," the United States Hair Care Market recorded USD 15.87 billion in 2022 and is expected to witness a growth rate of 3.61% CAGR during the forecast period, 2024-2028. The U.S. hair care industry is a vibrant and diverse sector encompassing a wide range of products and services aimed at maintaining and enhancing hair appearance and health. From shampoos, conditioners, and styling products to salons and professional hairstyling services, the market caters to diverse consumer needs. Recent trends include an increasing demand for clean and natural ingredients, personalized tech-driven solutions, a focus on sustainability, and an emphasis on inclusivity and cultural diversity. These trends, coupled with the impact of social media and influencers, continue to foster innovation and shape the U.S. hair care market.

Consumer preferences are pivotal in molding the United States hair care market. There is a growing consumer demand for clean and natural ingredients in hair care products, driven by concerns about product safety and environmental impact. Brands are responding by reformulating their products, excluding harmful chemicals like sulfates, parabens, and artificial fragrances. The clean beauty movement has resulted in an abundance of products enriched with natural ingredients such as botanical extracts, essential oils, and plant-based proteins.

Another significant trend in the U.S. hair care market is the pursuit of personalized solutions, facilitated by technology. Smart devices and mobile apps have played a vital role, allowing analysis of hair health, customized product recommendations, and connections with professional hairstylists. Virtual try-on platforms enable consumers to experiment with different hairstyles and colors virtually, enhancing the overall consumer experience.

Sustainability has become a focal point in the hair care industry, reflecting broader environmental concerns. Brands are increasingly adopting eco-friendly practices, including sustainable and recyclable packaging, reduced water consumption in manufacturing, and responsible ingredient sourcing. Many companies are committing to reducing their carbon footprint through more sustainable supply chain and production processes.

Browse over XX market data Figures spread through 83 Pages and an in-depth TOC on "United States Hair Care Market.”

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Cultural diversity and inclusivity are fundamental trends influencing the hair care sector. Historically, the industry favored Eurocentric beauty standards, limiting options for diverse hair textures and styling needs. The natural hair movement, particularly among African Americans, has led to significant changes, with increased demand for products catering to curls, moisture, and hair health. Cultural diversity is evident not only in products but also in hairstyling trends and techniques, with traditional hairstyles from various cultures gaining popularity.

The United States Hair Care market is segmented into product, sales channel, and region. Regarding sales channels, hypermarkets and supermarkets dominate the U.S. hair care market, offering a wide variety of products and serving as preferred destinations for consumers due to their extensive shelf space, accessibility, and one-stop shopping experience.

United States Hair Care market is segmented into product, sales channel, and region.

Based on sales channel, the market is segmented into hypermarket/supermarket, departmental stores, specialty stores, online, and others.

Hypermarkets and supermarkets hold a dominant position in the United States hair care market. These retail giants offer a wide variety of hair care products, catering to the diverse needs of consumers. With their extensive shelf space and accessibility, hypermarkets and supermarkets have become go-to destinations for customers seeking shampoos, conditioners, styling products, and more. They provide a one-stop shopping experience, offering both mass-market and premium hair care brands. Their strategic locations, coupled with frequent promotions and discounts, make them highly preferred by consumers, contributing to their strong foothold in the U.S. hair care industry.

Major companies operating in United States Hair Care market are:

  • The Procter & Gamble Company
  • Unilever Inc.
  • Shiseido USA
  • Amway
  • Johnson & Johnson Serivcies Inc.
  • Oriflame USA
  • L’Oreal USA Inc.
  • Revlon Inc.
  • Kao
  • Beiersdorf Inc.

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In conclusion, Mr. Karan Chechi, Research Director at TechSci Research, highlighted the dynamic and evolving nature of the United States Hair Care industry, driven by shifting consumer preferences towards clean and natural ingredients, technological advancements, sustainability, and inclusivity. These trends, along with the influence of social media and influencers, are reshaping the U.S. Hair Care market.

Top of Form

“United States Hair Care Market By Product (Hair Spray, Conditioner, Shampoo, Hair Oil, Others), By Sales Channel (Hypermarket/Supermarket, Departmental Stores, Specialty Stores, Online, Others) By Region, By Competition Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of United States Hair Care market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers make sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in United States Hair Care market.

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