2019-2029F India Non-Alcoholic Beverages Market Size: Understanding the Scope Of Your Industry
Increasing demand of energy drinks and fruits & vegetables juices, and expansion of e-commerce channel are the leading factors that will drive the India non-alcoholic beverages market in the forecasted years.
As per the TechSci Research report titled "India Non-Alcoholic Beverages – By Region, Competition, Forecast & Opportunities, 2029F," the non-alcoholic beverage market in India is anticipated to experience accelerated growth during the forecast period owing to the escalating demand for convenient food options and a diverse array of available products. This growth is primarily driven by the rising preference for organic and low-calorie beverages, effective marketing strategies, and the expansion of e-commerce channels.
The
last five years have witnessed a notable rise in the emphasis on health and
wellness, particularly in urban locales. The younger demographic is
increasingly investing in healthier lifestyles, often involving gym
memberships. Consequently, a market for healthy snacks and beverages has emerged
to cater to the needs of these health-conscious consumers. As health and
wellness trends continue to gain traction, consumers are inclined towards
adopting healthier drinking habits.
The
non-alcoholic market is bifurcated into carbonated beverages and non-carbonated
beverages. Carbonated non-alcoholic beverages, infused with added carbon
dioxide for effervescence, include carbonated soft drinks, functional/energy
& sports drinks, and others (e.g., iced tea-lemon, soda). On the other
hand, non-carbonated soft drinks lack carbon dioxide and a sparkling taste,
including beverages like fruit punch, fruit drinks, coffee with sugar, and
Lipton Iced Tea.
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The
India non-alcoholic beverages market is categorized based on product type,
packaging type, package size, distribution channel, and region. In terms of
product type, the non-carbonated beverage segment is anticipated to drive
market growth due to increasing health consciousness. Regarding packaging type,
the "Others" segment, encompassing tetra packs and pouches, is
expected to grow rapidly during the forecast period. In the distribution
channel segment, the online channel is witnessing swift growth owing to
increased internet penetration and online sales in India.
Key
market players in the India non-alcoholic beverages market include:
•
Dabur India Limited
•
ITC Limited
•
Manpasand Beverages Limited
•
Nestle India Limited
•
Bisleri International Private Limited
•
Coca-Cola India Private Limited
•
Hector Beverages Private Limited
•
Parle Agro Pvt. Ltd
•
PepsiCo Holdings India Private Limited
•
Red Bull India Private Limited
Companies in this market are forming collaborations with various brands to maintain competitiveness. For example, Reliance Consumer Products Limited (RCPL) and Reliance Retail Ventures Limited (RRVL) recently introduced the brand Campa in 2023. Campa, with its unique flavors like Campa cola, Campa lemon, and Campa orange, has a long-standing history and deep consumer connection, aligning with RCPL's strategy to promote domestic Indian brands.
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“The
growing demand for organic and sugar free beverages products is expected to
boost the India non-alcoholic beverages in forecasted period. The market
leaders are constantly launching new flavors and products to meet the changing
consumer preference, which is expected to drive the India non-alcoholic
beverages market over the next few years. Additionally, increasing health
awareness, expansion of e-commerce channel, and rising demand for
ready-to-drink (RTD) products will positively impact the India non-alcoholic
beverages during the forecast period.” said Mr. Karan Chechi, Research Director
with TechSci Research, a research based global management consulting firm.
“India
Non-Alcoholic Beverages Market By Product Type (Carbonated Beverage,
Non-Carbonated Beverage), By Packaging Type (Bottles, Cans, Others (Tetra packs
etc.)), By Package Size (Below 250ml, 250ml–1Liters, and Above 1Liters), By
Distribution Channel (Departmental Stores, Supermarket/Hypermarket, Convenience
stores, Online, and Others (Pharmacies, etc.), By Region, Competition, Forecast
& Opportunities, 2029”,
has evaluated the future growth potential of non-alcoholic beverages in India
and provides statistics and information on market structure, size, share and
future growth. The report is intended to provide cutting-edge market
intelligence and help decision makers take sound investment decision. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities present in India non-alcoholic
beverages.
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